Michael Lovell

Membership Marketing Officer @Camra

Responsible for the end to end planning, management, and fulfilment of the membership marketing strategy and budget at CAMRA. My role incorporates both the retention of the current members of the organisation as well as the recruitment of new members, leveraging the 180 organised festivals, print media, social and paid advertising, email, direct mail and other marketing mediums to achieve my targets. Recent achievements- More than 50% year on year increase in membership recruitment from 2021 to 2022