Michael Jones
Director of Ecommerce @Houseof.Com
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WORK HISTORY
Director of Ecommerce @Houseof.Com
London, GB
National Start-up Awards, Start-up of the Year 2021 · Certified B-Corp · £5.5m valuation · £3m+ raised to date · International DTC & B2B brand.Led front and back-end development, delivering digital transformation projects from platform builds to site launches and partner integrations.Increased DTC revenue by 400% YoY across UK, EU and US through marketing, funnel optimisation and site performance improvements.Quadrupled organic traffic via technical SEO, semantic structuring and automated content pipelines, reducing overall reliance on paid media.Owned ecommerce P&L and trading strategy, including forecasting, pricing and margin targets across all digital channels.Built and led a 10-person cross-functional team spanning CX, UX, web dev, trade, content, analytics, retention and performance marketing and embedded an Agile, test-and-learn culture across all workflows.Launched global retail partnerships with John Lewis, Next, H&M, Habitat, Westwing and more. now driving over 70% of annual revenue.Scaled B2B and marketplace channels using Shopify Plus and third-party integrations, while deploying automation across CX and marketing via Klaviyo and Gorgias to boost LTV and streamline operations.
EDUCATION
The Windsor Boys School
Three A levels (A,B,D), Nine GCSEs (A-B)
Brunel University of London
Bachelor of Arts with Second Class (Upper Division) Honours, in Industrial Design & Technology (with Professionl Development)
SKILLS
ABOUT MICHAEL JONES
Creative Ecommerce Director with 15+ years’ experience scaling digital-first retail brands across design, UX, tech and operations.A hands-on leader with deep platform expertise, a pixel-perfect eye for detail, and a strong belief in the power of people. Proven track record driving growth for both fast-moving start-ups and iconic global names. From steering houseof.com to a £5m valuation as Director of Ecommerce, to leading UX and design projects for Burberry, Topshop, and BHS.Scaled houseof.com (NSA Retail Start-up of the Year 2021, and certified B-Corp) into a purpose-led DTC brand with a global footprint, building international partnerships with H&M, John Lewis, Next, Made, Habitat, Westwing, Anthropologie, and more.Thrives in environments where creativity meets data, and where sustainability, simplicity, and innovation are non-negotiable. Now looking to bring that same energy, entrepreneurial drive, and cross-scale experience to a forward-thinking brand. A proactive self-starter fuelled by momentum and meaningful work.
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