Michael Martell
Communications Advisor @OPTrust
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WORK HISTORY
Communications Advisor @OPTrust
Toronto, ON, CA
EDUCATION
BPP University
Master's degree, Digital Mareketing
Digital Marketing Institute
Certified Digital Marketing Professional , Digital Marketing
MacEwan University
Public Relations diploma, Public Relations
Vancouver Island University
Bachelor of Arts, General Studies
SKILLS
ABOUT MICHAEL MARTELL
Strategic Communications & Digital Marketing Leader | MSc CandidateI help organizations scale their digital footprint and streamline their communications for maximum impact. With a career spanning global tech leaders and major Canadian institutions, I have a proven track record of managing multi-million dollar budgets and leading cross-functional teams to exceed growth targets.Career Highlights: • Sitecore: Designed engagement strategies reaching 800+ global partners, supporting a $1.2B growth plan. • CPA Canada: Led a digital transformation initiatives following a high-profile merger, overseeing a 3,500-page enterprise site and achieving 150% growth in social engagement. • OPTrust: Serving as a strategic partner for member experience, reaching members with critical communications.What I’m Doing Now: I am currently completing my MSc in Digital Marketing, where I am applying advanced data analytics and customer experience (CX) frameworks to my 15+ years of \"in-the-trenches\" experience. This unique combination of senior leadership and fresh, academic rigor allows me to bring cutting-edge strategy to every role I take on.Technical Toolkit:> Marketing Analytics, SEO/SEM Operations, Change Management, CRM Strategy, and Strategic Public Relations.
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