Michael Black

Senior Manager- Everyday & Business Banking @Virgin Money

Scotland, GB

I drive strategic initiatives and lead cross-functional teams to achieve exceptional results in digital acquisition marketing. My expertise lies in crafting data-driven strategies, optimising customer acquisition funnels, and maximising ROI across digital channels.**Key Responsibilities:**-**Strategic Leadership**: I collaborate with C-suite executives to define long-term goals and translate them into actionable marketing strategies. My focus is on driving customer growth, enhancing brand visibility, and increasing market share-**Digital Acquisition**: Leveraging my deep understanding of digital channels (SEO, SEM, social media and affiliate marketing), I orchestrate targeted campaigns that attract, engage, and convert prospects into loyal customers-**Data-Driven Decision-Making**: I analyse performance metrics, conduct A/B tests, and optimise conversion funnels. By staying ahead of industry trends, I ensure our marketing efforts remain agile and effective-**Budget Management**: I allocate resources efficiently, balancing investment across channels to achieve optimal results-**Stakeholder Communication**: I collaborate with internal teams, external agencies, and key stakeholders to align marketing efforts with business objectives. My clear communication style ensures seamless execution-**Risk Mitigation**: I proactively identify risks and implement mitigation strategies, safeguarding the bank against potential challenges.**Achievements:**- Successfully reduced cost per acquisition and championed the scrutiny of return on marketing investment- Led the launch of multiple digital acquisition campaigns for both business and personal banking products- Implemented a robust attribution model, enabling precise measurement of marketing impact.**Skills:**- Digital Marketing Strategy- Customer Acquisition- Performance Analytics- Team Leadership- Budget optimisation- Stakeholder Management

The University of North Carolina at Chapel Hill

2:1, English Language

Lancaster University

2:1, English Language