Michael Beal
Account Director @Contentology
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WORK HISTORY
Account Director @Contentology
Manchester, GB
Contentology is a marketing agency specialising in content & digital marketing.In my role I work with clients to build inbound marketing campaigns fuelled by compelling content, to carefully defined personas across a range of marketing and digital platforms. Whether it’s an educational, informative architecture of MarComms, or a considered, highly tuned PPC campaign. I love getting under the skin of my client\'s marketing challenges, and their objectives, to plan how content and digital marketing can help them achieve their goals. We work hard to create great content, and then make that content work hard.It\'s a noisy, crowded world where consumers have the power to choose what they read, watch or listen to. It\'s our job to help brands rise above the noise to create content that really hits the spot with their target audience.
EDUCATION
University of Central Lancashire
Bachelor of Arts with Honours, Marketing and Business
The Oldham College
BTEC National Diploma, Business and Financial Management
Preston College
AAT Level 3 Diploma, Accounting
ABOUT MICHAEL BEAL
Growing up in a house of accountants, it seemed preordained that I’d enter the family business. Luckily for me, it only took two years as a part-time accountant to realise that it definitely wasn’t for me. Sure, I still love numbers, but not as much as marketing.(everything good starts in a spreadsheet!). After graduating from UCLan with a degree in Marketing and Business, I spent several years working as a “Swiss army knife” in-house B2B marketer, covering a range of areas across the marketing mix including content marketing, inbound marketing, digital, SEO, SEM, social media, social advertising, event management and lead generation. After heading up the marketing team for one of the largest regional accountancy firms in the North, I decided to cross the threshold from client-side to agency. Working in a marketing agency is top; we\'re always pushing ourselves and clients to look for the next progression and seeing what\'s on the horizon. I joined Contentology after meeting Stuart and Abi and their desire to do great work and keep pushing things on. If I had to summarise our approach; making marketing feel less like marketing. What\'s it like to work with us? Fun, fast, connected. Our greatest joy comes from a successful campaign. No bullshit, no nonsense, no fluff.
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