Michael Fernández
Vice President of Marketing & People @V-Me Media, Inc
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WORK HISTORY
Vice President of Marketing & People @V-Me Media, Inc
Miami, FL, US
Improving the ROI on the marketing spend by implementing a cost-effective cross-platform strategy using analytics to design high-impact, demographically aligned campaigns.Lead human resources, talent acquisition and retention functions and to grow and scale.Partner with senior management to enhance a positive, engaged culture that works to assimilate the interest, talents and contributions of all employees.
EDUCATION
Florida International University
Bachelor of Arts - BA, History
Miami Dade Community College
Associates, Arts
IE Business School
Master of Business Administration - MBA
Brown University
Master of Business Administration - MBA
SKILLS
ABOUT MICHAEL FERNÁNDEZ
I work at the intersection of media strategy, communications, and public policy.My career has been built on growing multicultural media brands and audiences — and, over time, engaging directly with the regulatory and industry environments that shape how content is distributed, discovered, and sustained. As a senior executive at a national television network group, I lead brand and communications strategy while collaborating with industry partners, advocacy organizations, and policymakers on issues affecting independent programmers, audience access, and representation in media.This work increasingly involves translating operational realities into policy context: how carriage structures influence content availability, how platform evolution impacts diverse creators, and how regulatory decisions affect both business viability and audience service. My background in marketing and creative development allows me to frame complex industry dynamics in clear, accessible terms for stakeholders across business, government, and nonprofit sectors.I currently serve as Board Chair of The Latino Coalition and as a member of the FCC’s Communications Equity and Diversity Council Working Group, contributing to conversations around equitable participation and sustainable growth in the communications ecosystem.I’m particularly interested in the future of distribution, multicultural audiences, independent media, and the relationship between technology platforms and content access — and in helping organizations navigate these changes through informed strategy and engagement.My skills include Vision Definition P&L Leadership Brand Architecture Strategic Planning Concept Development Creative Development Public Relations Promotions Video Digital Social Media Interactive Marketing Advertising Campaign Management Project Management Strategic Partnerships Vendor Management International Operations Cross-Functional Leadership Talent Management and more.
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