Michaela Stafford

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAELA STAFFORD

I\'ve been in a number of Marketing roles for over eleven years now and completed a Level 6 Diploma in Professional Marketing in 2017. I\'m a self-admitted nerd at heart in love with history, literature, music and a smattering of social science. I\'ve had the pleasure to work with some wonderful people over the years who have helped me hone my skills across a multitude of industries and audiences. Currently I\'m the Marketing Manager of Vivedia and it\'s subsidiary brand Obitus. This life event and bereavement audio-visual tech company has a big responsibility – making weddings and funerals inspiring, poignant, and accessible for those who can’t attend.I\'ve worked in diverse industries, including telecoms, retail, print and technology, where I have successfully led cross-functional teams and executed impactful marketing campaigns. I thrive at building and nurturing relationships, driving brand growth and improving customer experiences. I am skilled in leveraging analytics tools to optimise marketing performance and make informed strategic decisions using data insight. I also have a proven track record of achieving measurable results, from increased brand awareness and customer engagement to revenue growth and market share expansion.Key accomplishments- Delivered a full rebrand at my current role within the first six months of starting, including new website build, new content, new messaging hierarchy and positioning, new video and creative. Working with the Commercial Director, Creative Lead and external creative agency to deliver- Set up of Salesforce Marketing Cloud automated comms journeys with over 40% open rates on all emails for over contacts- Ran a successful national door knocking campaign for several years, knocking over doors a month with a reporting dashboard to easily dissect and view the data for over 40 stakeholders- Created and distributed Covid collateral for our Key Worker network builders within a few days- Won the Rising Star Award and Back Eachother Award at CityFibre - Wind tested and safety tested street barriers with branding up to 80mph to find the perfect combination for an out of home advertising opportunity on the barriers directly outside target audiences, including the right weighted feet, size banners, banner materials and working with SHEQ, Procurement and the barrier factory directly - an industry first- And finally, protested outside the Advertising Standards Authority with Dominic Littlewood and a dinosaur around the use of \"full fibre\" being used as a term for copper lines.