Michaela Hilton

Social Media and Email Marketing Executive @To Tuscany Ltd

I lead the growth of To-Tuscany’s digital presence across seven international markets, including Europe, America, and Australia. My focus is on driving leads and sales through strategic content creation, multi-platform management, and performance-led marketing campaigns.Key achievements and responsibilities:Plan and deliver weekly email campaigns to a subscriber base of over improving engagement and conversion.Manage all social media channels across 7 international markets, tailoring content to regional audiences. Create and optimise paid social campaigns via Meta Business Suite, enhancing reach and ROI.Monitor and report campaign performance using Google Analytics, Loomly, and Metricool, identifying trends and refining strategy.Design high-impact visuals and copy using Canva and AI-driven tools to boost content performance. Including creating Reels.Primary user of Mailchimp for segmentation, A/B testing, and performance tracking.