Michaela Grossi

Digital Marketing Manager @Zzoomm

Oxford, GB

At Zzoomm, I lead the digital marketing function, focusing on modernising and streamlining key channels. I build and manage our email and CRM systems, including the development of automated workflows for nurture sequences, referrals, and abandoned cart journeys. I oversee the affiliate program, from onboarding and relationship management to campaign planning and asset creation. I collaborate with SEO and paid media agencies to shape strategy and drive performance, and I work with design teams to develop creative assets and build tailored landing pages for campaigns. I regularly conduct UX audits using GA4 and Hotjar, and work cross-functionally with internal teams to improve system alignment and customer data processes.

Aston University

Bachelor of Science - BS, Marketing