Michaela G.
Senior Client Strategist @Viamedia
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WORK HISTORY
Senior Client Strategist @Viamedia
Pittsburgh, PA, US
Develop high‑quality, feasible, and performance‑driven programmatic and linear media strategies that elevate proposal quality and strengthen revenue outcomes- Serve as a strategic partner to Sales by scoping, pricing, and positioning deals realistically while ensuring proposal workflows remain efficient and within SLAs- Identify and flag margin, inventory, and performance risks early, providing proactive recommendations to improve deal confidence and strategic alignment- Independently support complex, high‑value proposals and lead internal deal‑strategy conversations to drive clarity and stronger performance outcomes- Enhance proposal consistency and quality by pushing back on misaligned requests and partnering closely with leadership to refine strategic approaches.
EDUCATION
The Ohio State University
Bachelor of Arts
The University of Akron
Post-Secondary
ABOUT MICHAELA G.
As a Senior Media Strategist at CoxNext with over three years in this role and a decade in marketing, I specialize in designing and executing digital campaigns that align with client goals. My expertise spans OTT/CTV, streaming audio, YouTube, and display advertising, supported by a strong foundation in campaign strategy, performance analysis, and optimization. I collaborate with internal teams and external partners to deliver impactful campaigns while proactively resolving challenges to ensure seamless execution. At CoxNext, I contribute to enhancing brand visibility and driving measurable ROI by leveraging data-driven insights and staying ahead of industry trends. My commitment to excellence and collaborative approach has empowered our team to consistently exceed client expectations. Passionate about innovation and strategic media planning, I am dedicated to delivering results that resonate with target audiences in today’s evolving digital landscape.
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