George Stacy
Vice President, Client Strategy @Viamedia
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WORK HISTORY
Vice President, Client Strategy @Viamedia
Lead digital advertising strategy and activation across DSPs, SSPs, and direct IOs, ensuring seamless execution for national and regional clients.Build and scale proposal technology and pre-sale workflows, enabling sales teams to strengthen client partnerships and exceed revenue goals.Advise senior sales leadership on go-to-market strategy, tiered pricing models, and bundled content solutions to maximize competitive positioning.Negotiate vendor partnerships and marketplace access to broaden offerings and deliver measurable ROI for clients.
EDUCATION
Georgetown College
Bachelor of Arts, Degrees in History and Communication/Media Studies
SKILLS
ABOUT GEORGE STACY
Dynamic digital advertising executive with 15+ years of experience leading client strategy, programmatic operations, and sales enablement across top media organizations. Recognized for building scalable infrastructure, optimizing vendor partnerships, and empowering sales teams to deliver revenue growth.I thrive at the intersection of strategy and execution—future-proofing digital media organizations by aligning cross-functional teams, driving automation and operational efficiency, and providing forward-looking solutions that maximize both client success and company growth. Open to connecting with executives, partners, and innovators shaping the future of programmatic media, digital operations, and client strategy.Programmatic Strategy • Digital Advertising Leadership • Sales Enablement • Revenue Growth • Vendor Negotiation • Workflow Automation • Demand-Side Platforms (TTD, DV360, Xandr) • Supply-Side Platforms (Magnite, PubMatic) • Cross-Screen Media • Proposal Development • Client Strategy • Team Leadership • KPI Reporting & Analytics • Go-to-Market Strategy • Research & Market Insights • Audience-First Campaign Execution
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