Michaela Barrett
Associate Marketing Manager @The Rock-It Company
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WORK HISTORY
Associate Marketing Manager @The Rock-It Company
Los Angeles, CA, US
On-site producer for The Quail, A Motorsports Gathering and other portfolio activations — managing end-to-end logistics, vendor coordination, and content capture for ultra-high-net-worth audiences- Orchestrated cross-functional campaign alignment with major international partners including the Canadian Olympic Committee, developing content strategy and brand assets across global markets- Managed end-to-end physical product programs — overseeing product briefing, packaging design, artwork proofing, sampling, and international fulfillment- Contributed to marketing and brand alignment for fully acquired entities and ongoing go-to-market strategy across the portfolio- Develops commercial pitch decks, case studies, and All-Hands materials for C-suite and senior leadership stakeholders- Project managed 4 subsidiary brand identity refreshes
EDUCATION
Wake Forest University
Bachelor of Arts - BA, English Literature
Wake Forest University
Bachelor of Arts - BA, English
ABOUT MICHAELA BARRETT
Brand marketer with an editorial instinct and an operator\'s range. Over two and a half years at a fast-scaling global company, growing alongside a marketing function built from scratch, I\'ve worn every hat — writing the narratives, producing the activations, managing merchandise programs, and implementing the brand systems that hold it all together.My work spans ultra-high-net-worth experiential events, post-acquisition brand integration, global campaign and partnership management, and end-to-end physical product programs. I\'m equally comfortable developing decks for C-suite leadership and coordinating on-site logistics for a luxury activation.Grounded in a Wake Forest English and Journalism degree, I bring a journalist\'s instinct for finding the angle worth telling — and the hands-on range to execute it end-to-end.
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