Michael Spath
Externer Berater @Envolved GmbH
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WORK HISTORY
Externer Berater @Envolved GmbH
Munich, DE
EDUCATION
Hochschule Zittau/Görlitz (FH)
Bachelor of Arts (B.A.), Tourismusmanagement
Dublin Business School
Leadership in a Digital Economy
International School of Management, Germany
Master of Arts - MA, International Management
Tourismusschulen Bad Gleichenberg
A-Level and Diploma, Hotel- und Gastronomie Management
SKILLS
ABOUT MICHAEL SPATH
I am an independent consultant specializing in CRM & loyalty, campaign management and marketing transformation.With a background in management consulting, I support consulting firms and clients in designing and implementing end-to-end transformation initiatives – from strategy and operating model design to execution. My focus lies in bridging business and technology, enabling organizations to build scalable, data-driven marketing, CRM and campaign management capabilities. Core areas of expertise include: – CRM strategy & operating model design – Campaign management & omnichannel activation – Marketing automation & customer journey transformation – Loyalty programs & customer engagement ecosystems – Data-driven marketing, personalization & AI-enabled processes – Project and stakeholder management in complex environments I have worked across industries including retail, eCommerce, travel & hospitality and consumer goods, supporting international clients. Currently, I work as a freelance consultant on a part-time basis while building an entrepreneurial side project in Southeast Asia.
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