Michael Silvio
Social Media Marketing Lead @Superverse
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WORK HISTORY
Social Media Marketing Lead @Superverse
PA
Lead and manage a team of social media associates, graphic designers, and video editors, to ensure seamless execution of social media strategies and campaigns.• Develop, execute, and maintain strategic growth plans for channels, including X (Twitter), Telegram, GIPHY, and crypto trading platforms.• Oversee entire content pipeline and calendar for all SuperVerse channels, coordinating with the marketing team to align on key narratives and themes.• Onboard and plan co-marketing and $SUPER integration initiatives with crypto, gaming, and AI partners to broaden our reach, enhance brand synergy, and provide value to our community/investors.
EDUCATION
Brock University
Entrepreneurship Co-op, Entrepreneurship/Entrepreneurial Studies
ABOUT MICHAEL SILVIO
I’ve spent the past 13+ years in social media and content — building multiple audiences across most major social platforms and helping brands grow. Today, I lead social media marketing at SuperVerse, the largest crypto gaming community, where I\'m responsible for brand growth, marketing initiatives, and guiding a team of social/content strategists, editors, and designers.My journey started as a kid, building my personal YouTube channels to 5M+ subscribers and 300M+ views. From 2015–2020, my first YouTube channel \"Bang\" grew to 250K subscribers and 35M+ views with 500+ gaming videos and livestreams. Later, as a freelance YouTube strategist and video editor (20••••21), I helped 10+ gaming influencers with audiences from 100K to 10M+, generating 100M+ organic views. In 2024, I built and scaled a faceless YouTube channel from 0 to 5M+ subscribers and 200M+ views in under six months, from less than 200 short form videos.In early 2021, shortly after I discovered NFT trading, I brought the social media and content skills I’d honed on YouTube into the crypto space. At Magic Eden, I worked as a Collections Marketing Associate, where I led major IP and celebrity NFT drops—including Overtime, Tomorrowland, ASTRALS by Shaq, and ThankYouX—that generated over $5M in primary sales. I also managed Magic Eden’s content marketing across YouTube, TikTok, and Instagram, pulling 10M+ views in 6 months with crypto-native content (unheard of at the time). In 2023–24, I joined Wanderers to lead social and community strategy, helping grow one of crypto’s most creative and story-driven gaming projects.
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