Michael Shifrin

Group Marketing Manager, Digital Product Marketing @Toyota North America

Lead high-performing marketing teams to create industry leading digital, mobile and direct marketing strategies for over 11MM monthly visitors focused on improving brand consideration, vehicle engagement while increasing sales for over 1,200 independent Toyota dealers. • Create Toyota’s digital experience strategy and direct all consumer experiences on Toyota.com, Buyatoyota.com, Toyota Owners website, mobile strategy and execution, SEM/SEO strategy, relationship marketing and analytics• Manage all agency relationships and more than 20 digital partners to complete 3 major site launches in less than 3 years• Lead ground up design and launch of new Toyota.com, Buyatoyota.com desktop and mobile site that increased digital KPI’s by 47% and improved dealer lead volume by 35%• Successfully launch Toyota Owners website and Toyota Owners Mobile application that increased owner registrations by 106% • Direct award winning vehicle launch campaigns, managed advertising, media integrations,(SEM/SEO) search• Manage a team of analytics professionals to provide key insights, develop testing strategies and recommend actionable optimization activities across digital and mobile properties