Michael Rueckert

Director of Marketing @Snowbasin Resort

UT, US

Named ‘Marketing Disruptor of the Year’ by Utah Business in 2024 after achieving the highest visitation increase of ski resorts in the west.• Led digital marketing transformation, driving omni-channel success with large growth in e-commerce.• Redefined Snowbasin’s brand & improved perception, climbing from No. 30 to No. 1 in consumer preference rankings.• Built loyalty program, improving annual pass holder retention by 32% and growing frequency by 3.7 days• Implement comprehensive campaigns and lead product marketing, including retail, tickets, restaurants, lessons & rentals• Manage multi-million dollar global partnership portfolio, including Salomon, Mammut, Helly Hansen, Ikon Pass and Coca Cola.• Built programs to grow customer retention & purchase frequency with personalized marketing & incentives.• Launched a customized website and led all online strategy, significantly increasing conversion.• Campaigns set records for season pass sales, doubling pre-committed revenue.• Conduct consumer research & lead experience management, raising customer satisfaction from insights learned.• Highly analytical leader, driving a data-driven culture for decision making across the organization.• Served as marketing chairperson for Ski Utah, helping guide national & international marketing strategy.• Introduced B2B campaigns for qualified lead generation, increasing revenue by 62.5% in corporate sales.

University of Utah

Bachelor’s Degree, Strategic Communication & Business

University of Utah - David Eccles School of Business

Adjunct Instructor, David Eccles School of Business