Michael Orona

Senior Marketing Manager @Rockwell Automation

Salem, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Senior Marketing Manager @Rockwell Automation

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Salem, OR, US

Leading a team in the Data, Analytics and AI space for industrial software solutions. Our brilliant team provides global marketing programs, product marketing, and demand generation in manufacturing industries with extensive experience in our IoT, IIoT, AI, and machine learning software division.Currently, Industrial DataOps, and AI-enabled software solutions for industries such as food and beverage, consumer packaged goods, mining, mineral, cement, biofuels, life sciences and several more, are our focus.

EDUCATION

1986 — 1991

UC Santa Barbara

Associate, English

2004 — 2006

St.Edward's University

Bachelor, English Literature

SKILLS

Program ManagementBloggingKung FuBooksTrade ShowsVideo EditingMarketing CommunicationsFreelance WritingEvent ManagementAdobe Creative SuiteEditingProgram EvaluationContent DevelopmentNovelsProject PlanningPress ReleasesPublishingEvent PlanningCreative WritingMartial ArtsCopywritingCopy EditingProofreadingSEOWeb ContentTechnical Writing

ABOUT MICHAEL ORONA

I am a Senior Marketing Manager leading a team in the Data, Analytics and AI space for industrial software solutions. I manage a team that provides global marketing programs, product marketing, and demand generation in manufacturing industries with extensive experience in our IoT, IIoT, AI, and machine learning software division. My experience affords a unique perspective with extensive comprehension of digital transformation messaging and go-to-market strategy. I have been successful for going on 18 years now at Rockwell Automation.I have also enjoyed careers in writing, visual design, video production, advertising and marketing for many years with diverse employers. The journey has taken me along an interesting path: from the studio lot of Warner Bros. TV Production where I began as a Production Estimator in television production, to a technical writer and marketer for the Mobility division at Siemens. For more than a decade now, I have been an integral part of the Rockwell Automation Global Marketing team as a marketing manager of product and solutions in our growing IIoT and SaaS business. I have deep experience in integrated marketing, new product launch (NPI) project management, professional writing, global commercial marketing programs, B2B marketing, account based marketing, strategic marketing planning and development, and strategic solutions awareness on a global scale.

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Michael Orona — Senior Marketing Manager at Rockwell Automation in Salem, OR, US | Unifers