Michael Nourse
Founder & Marketing Director @Authority Pilot
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WORK HISTORY
Founder & Marketing Director @Authority Pilot
Toronto, ON, CA
Authority Pilot is a search marketing platform that provides on-demand access to productized services for growth-minded companies looking to boost rankings and generate more website traffic. Deliverables include web design and development, search engine optimization (SEO), paid media advertising (PPC), link building and content creation. Learn more at authoritypilot.com. Search marketing agency founder, establishing the roadmap while ensuring vision, goals, and objectives are met Developed an ecommerce platform for on-demand access to SEO, PPC, link building, and content services, achieving elite 0.5s load time and 100% Google performance benchmarks Utilized Google Analytics to track and analyze website performance, resulting in a 25% increase in organic traffic and improved user engagement metrics Conversion rate optimization using iterative build-measure-learn methodology, achieving a 40% increase within six months Revamped editorial process to accelerate multichannel content delivery, reducing production time by 50% Managed freelance marketing teams, ensuring timely project delivery and operational efficiency through strategic direction, mentoring, and coaching Built a scalable automotive CRM and Dealer Management System (DMS) SaaS product, integrating data streams to reveal actionable insights
EDUCATION
DPA Corporate Communications
Design
Computer Technology Institute
Communication Design
Carleton University
Economics
SKILLS
ABOUT MICHAEL NOURSE
Fractional CMO & Growth Strategist | Web, SEO & AI-Driven Marketing Systems | Authority Pilot Founder
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