Michael Pham
Co-founder @Brand Hero
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WORK HISTORY
Co-founder @Brand Hero
Toronto, CA
Brand Hero is an experiential staffing agency built on one idea: the people on the ground are the experience. We provide trained brand ambassadors, field managers, logistics, and production support for agencies and brands running live activations across North America.What makes us different is how we invest in our people. Real training before every program. Clear expectations. Feedback loops that actually work. When your team understands the brand they\'re representing, the results speak for themselves.We work as an agency for agencies, partnering with firms like Salt XC, BT/A, and wonderMakr to deliver programs for brands including Coca-Cola, Nike, Nintendo, and McCain.
EDUCATION
Centennial College
Certificate, Design and Visual Communications, General
York University
Bachelor of Design with Honours, Design
ABOUT MICHAEL PHAM
I started Brand Hero because I saw an industry that treated gig workers as interchangeable. Book them, staff them, pay them, move on. No training, no development, no real investment in the people actually standing in front of the consumer.Brand Hero is an experiential staffing agency built on a different principle. We handle staffing, logistics, and production for some of the biggest activations in Canada and the U.S. But what sets us apart is how we treat the people on the ground. Real training. Clear expectations. A culture where brand ambassadors grow into field managers and field managers grow into leaders.We work as an agency for agencies, partnering with firms like Salt XC, Wasserman, and 160over90 to deliver programs for brands including Coca-Cola, Nike, and Amex.I\'m also building G!GA, a platform designed to bring structure, communication, and development tools to the gig workforce powering live experiences. The same principles that drive Brand Hero, people first, culture first, applied at scale through technology.If you work in experiential, or you\'re a brand ambassador looking for an agency that actually invests in its team, I\'d love to connect.
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