Michael McDonough

Executive Director, Marketing & Communications @Catholic Charities New Hampshire

Manchester, NH, US

Develop and oversee marketing and communications programs for the state’s largest human services organization, supporting key fundraising, social services programming, senior care/healthcare services, volunteer recruitment and employee recruitment goals.• Significantly elevated overall brand awareness for the organization, including substantial increases in overall website traffic, organic search traffic and all website key performance indicators• Manage public relations program, continually generating high-profile media coverage such as WMUR, New Hampshire Union Leader, New Hampshire Public Radio, New Hampshire Business Review. Wall Street Journal, Associated Press and other print, online and broadcast outlets• Advanced key technology initiatives, including email marketing, email automation, social media, and peer-to-peer fundraising to drive engagement and improve fundraising outcomes.• Developed project strategy and oversaw major website redevelopments, including the primary cc-n.org website and websites for the organization’s six skilled nursing facilities• Manage content development and design of various marketing collateral, including e-newsletters, print newsletters, rack cards, program brochures and Annual Report • Develop digital marketing strategies to attract and engage potential donors to fund social services programs, including the design and execution of two highly successful online giving campaigns (Giving Tuesday and NH Gives)• Led successful communications campaigns for program acquisitions, including The Caregivers, Liberty House, Monadnock at Home and New Generation