Michael Knapp

WORK HISTORY

EDUCATION

ABOUT MICHAEL KNAPP

I love marketing, it is important to know things in marketing, and if you don\'t know you need to know someone who knows!I think these are the key challenges in marketing today- Business is done by humans: connect the digital world with all the possibilities to human-centered marketing- Innovation and Disruption: in an ever-changing world you need to be open to changes - Innovate or fade away. AI is changing the way we do marketing- Sustainability: we as marketers have the power and knowledge to do marketing for real sustainable solutions and companies, not supporting greenwashing- Make Money: how do you transform Marketing into Business? Clicks into Revenue? Likes into Orders?Knowledge is power, my journey- I was leading a small marketing department, introducing the first \"green\" product line for that company- Developed the first website for an automotive supplier company when internet started in the early 90´s- Founded my own marketing service network \"No Limits\"- Learned all about channel business and channel marketing to business development in EMEA when leading business development for a distributor for IBM Software- Responsible for product marketing when we still sold software as CD in boxes and sent physical letters and postcards- Implemented marketing strategy for subscription model- Developed and implemented channel partner programs across EMEA- Started marketing for eCommerce business- Created the first social media demand gen campaign- Member of the new digital media center team, acting as an internal consultancy/center of excellence to drive and develop digital marketing strategies across the company, analysing and optimizing campaigns and projects - Established and drove marketing knowledge centre with workshops and webinars for internal marketing colleagues and external organisations - Initiated influencer marketing strategy – from brand to demand, monetise influencer marketing- Leading innovation and disruption for our WW team, finding new opportunities, setting up incubation projects, finding the game changer.You want to know more? Talk soon!