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Michael Galloway
Ecommerce Specialist @Tailored Brands, Inc.
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WORK HISTORY
Ecommerce Specialist @Tailored Brands, Inc.
As the E-commerce Specialist focusing on site promotion, I drive site traffic and revenue through targeted campaigns across email, social media, search engine, and affiliate marketing. I analyze campaign performance to make data-driven decisions for optimization and conduct A/B testing for promotional messaging. I manage the site promotion strategy, content, and functionality to create an engaging and personalized customer shopping experience. Key Responsibilities: Develop and execute e-commerce promotional strategies Collaborate with cross-functional teams for campaigns across various digital platforms Analyze campaign performance to optimize future campaigns Monitor industry trends to identify new opportunities Conduct A/B testing to optimize promotional messaging Manage site merchandising strategy, content, and functionality Monitor site performance metrics and improve them Partner with cross-functional teams for site functionality, features, and content As an E-commerce Specialist, I have strong skills in campaign management, data analysis, and customer segmentation. I collaborate cross-functionally to deliver a seamless and personalized shopping experience for our customers. I stay up to date with industry trends to identify new opportunities for promotion and engagement.
EDUCATION
Kennesaw State University
Bachelor’s Degree, Apparel and Textiles
SKILLS
ABOUT MICHAEL GALLOWAY
Creative and detail-oriented Visual Designer with extensive experience in apparel design,…
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