Michael Ferridge
Group Head of Sales @Professional Development Group
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WORK HISTORY
Group Head of Sales @Professional Development Group
London, GB
Professional Development Group is one of the UK\'s fastest-growing events companies. and specialists in delivering learning, development and content for the Public and Private Sectors.The company delivers over 300 award-winning events to over delegates and our expansive list of clients, partners and contributors include the Department for Education, Home Office, National Crime Agency, Rolls Royce, BT, Samsung and many more.PDG consists of four brands, each providing high-end content designed to meet the needs of of public and private sector customers:• Government Events: Specialists in delivering exceptional, information-led public sector conferences and events that keep our customers at the forefront of Government policy.• MyPD: Provides professional development training to the public and private sectors in the UK, through online courses, blended learning and training programmes.• GovPD: Provides online, in-person and in-house training to the public sector designed to develop careers and drive organisational change.• MyGovCentral: Online resource to help professionals develop better public services. It is a hub of unique case study-led videos, articles, interviews and more which are all CPD certified.
ABOUT MICHAEL FERRIDGE
As the group head of sales for Professional Development Group (PDG), I lead and deliver sales and strategies for one of the UK\'s fastest-growing events companies. With over two decades of experience in the event and media industry, My core competencies include developing client-focused and workable solutions, building and developing high-performance sales teams, and analysing and evaluating commercial opportunities. I have a proven track record of achieving sales targets, winning key accounts, and turning around underperforming territories across multiple media platforms. I am passionate about creating and nurturing long-term relationships with stakeholders, partners, and contributors. My mission is to drive sales growth and excellence for PDG\'s four brands, each providing high-end content designed to meet the needs of our customers.
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