Michael Donorovich

WORK HISTORY

EDUCATION

ABOUT MICHAEL DONOROVICH

Creative Shopper and Category Insights Leader with 20+ years of extensive management and sales success within retail and CPG. Innovative with a passion to understand and leverage customer needs and market trends into strategic merchandising, processes and product selections. Leader focused on developing teams to meet individual and corporate goals leading to a strong ROI. Tenured experience and documented success in the Omnichannel space brings a level of sales skill, partnership building, and client relations expertise that can create bottom line impact for the organization. My career passion is blending my honest approach to category management and broad marketing skills to take businesses revenue goals and client ROI to the next level. My ability to align current business state with consumer / client engagement and future revenue goals, coupled with my holistic sales and marketing approach via target market analysis and innovative strategies allows me to bring a level of accuracy to my role that magnifies results for the business.Career Highlights: Conducted analysis in beverage category for PepsiCo with Kroger; tested a cold-bottle display for immediate consumption at checkout isles = added $1M annual per Kroger division which equaled 1% gross margin dollars overall Conducted a pricing analysis and sales planning for bakery inside Kroger stores; implemented a new pricing strategy that added an average of $900K annually per Kroger division Coordinated Project Management for retailer database system integration saving about 20 days of labor per retailer integration Proficiency in: MS Office, Space Planning, Nielsen Nitro, SPINS, 84:51, Market 6, IRI Unify, SPECTRA, FreshLookCore Sales & Marketing Strengths:eCommerce/eBusinessNational salesCategory ManagementSyndicated Analysis & ReportingSpace Management & Forecasting Joint Business Planning and Category ReviewsShopper Insights