Alec Lenenfeld

WORK HISTORY

EDUCATION

ABOUT ALEC LENENFELD

I am a results-oriented category management and sales leader passionate about identifying opportunities, guiding executives in decision-making, and achieving brand goals for sales teams and marketing functions. With over two decades of experience, I have successfully partnered with top CPG companies to translate insights into actionable recommendations, driving competitive advantage and growth. In today\'s fast-paced marketplace, consumer shopping behaviors are evolving, making it crucial for companies to respond effectively to data. My extensive experience has enabled me to help organizations navigate these changes, ensuring they stay ahead of the competition. I excel in transforming complex data into compelling stories and strategic plans that resonate with stakeholders. Core Competencies: Strategic Category Development & Planning Market Penetration & Expansion Key Account Development & Management Passionate Storytelling and Presentation High-Impact Data-Driven Sales Presentations Innovation Designed Around the Consumer Shopper Insight & Buyer Behavior Promotion Evaluation & Marketing Plans Consumer-Led Strategic Processes Instructor-Led Category Management Training Valuable Skills: Competitive & Market Trend Analytics Proficient with POS and Panel Data Suppliers Data Storytelling Category Management Principles and Best Practices Consumer & Shopper Insights & Strategy Analytic Knowledge and Solutions Data Reporting and Strategy Custom Marketing Research Analytic Sales Tools Custom Primary Research Path to Purchase Studies A&U Studies I am dedicated to driving success through innovative and consumer-focused strategies.