Michael Derrick
Lead Marketplace and Shopper Insights Manager @Nike
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WORK HISTORY
Lead Marketplace and Shopper Insights Manager @Nike
Developed and integrated 3 data-driven, consumer-centric frameworks into merchandising, planning, and retail marketing operations to enable a differentiated marketplace experience for consumers resulting in incremental demand from underserved market segments-Led enterprise wide insights projects to highlight largest opportunities across competitive landscape, retail moments, product launches, and brand initiatives to influence senior leaders on brand positioning, risk, and seasonal marketplace strategies-Defined success for 3 key retail locations that are instrumental in Nike marketplace turn around strategy, and sent updates to c-suite audience
EDUCATION
University of Michigan College of Engineering
Industrial and Operations Engineering
SKILLS
ABOUT MICHAEL DERRICK
Strategic analytics leader with strong business acumen. 7 years experience in deriving actionable insights and influencing product and marketplace leaders using data driven frameworks. Excels in leading cross functional projects and driving business adoption. Relevant industry experience in analytical statistical modeling, BI, A/B testing, and consumer research. Exceptional technical and resource management skills to build end to end operational solutions at scale
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