Michael de Sua
Content Marketing Specialist @Paysafe
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WORK HISTORY
Content Marketing Specialist @Paysafe
As a Content Marketing Specialist at Paysafe, I’ve crafted and executed B2B content for both Paysafe’s global brand and its affiliate marketing arm, Income Access. I started at Income Access, Paysafe’s iGaming affiliate platform, where I managed all content, led a team of two, and published articles in major industry outlets like SBC, eGR, and iGB. I then transitioned into the broader Paysafe organization where I work today. I oversee the company’s content for its rebrand, having spearheaded a cross-departmental committee to align messaging across all channels and positioned Paysafe as an industry thought leader through strategic content campaigns.Income Access (Affiliate Marketing & iGaming Focus)- Managed a team of two specialists, developing their skills and optimizing output- Led the creation of blog posts, case studies, and award submissions that highlighted affiliate program successes- Published bylined articles in top industry publications—including SBC, eGR, and iGB—to elevate brand authority- Collaborated with affiliate managers and compliance teams to ensure all content met regulatory standards and partner needs.Paysafe (Payments, B2B Marketing, & Brand Voice)- Led content strategy for Paysafe’s global rebrand, ensuring consistency and alignment across all departments and channels- Developed high-impact content strategies that strengthened Paysafe’s positioning in the payments and iGaming sectors- Produced targeted blog posts, landing pages, and email campaigns to support lead generation and product launches- Partnered with subject-matter experts and product teams to create thought leadership pieces and sales enablement materials- Used SEO tools (SEMrush, Google Search Console) and analytics to optimize content performance and drive organic growth.
EDUCATION
Concordia University
Accounting
SKILLS
ABOUT MICHAEL DE SUA
Innovative and dynamic team leader devising differentiated content strategies to grow readership and advance organizational objectives. Curate and edit content for digital publications, websites, and social media pages to engage readers, managing multiple ongoing projects and making data-informed editorial decisions. Collaborate with internal stakeholders and lead cross-functional teams, influencing action at all levels of the organization and motivating performance with a clearly articulated vision.
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