Michael Connor
Marketing Director @Ftc Safety Solutions
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WORK HISTORY
Marketing Director @Ftc Safety Solutions
Develop and execute marketing strategies to drive brand awareness and lead generation in the materials handling and safety industry.Oversee product marketing for advanced safety solutions, including AI-driven pedestrian detection and fleet management systems.Manage brand positioning, messaging, and content creation across digital and offline platforms.Lead thought leadership initiatives, ensuring FTC is recognized as an industry authority in workplace safety technology.Strengthen customer engagement through strategic campaigns, LinkedIn content, and industry events.Oversee partnerships, sponsorships, and key industry memberships to enhance FTC’s credibility and market presence.Drive new product launches, ensuring effective go-to-market strategies that align with industry needs. Led brand growth and market expansion, positioning FTC as a leader in safety technology. Developed and implemented high-impact marketing campaigns that increased customer engagement and awareness. Enhanced digital marketing efforts, optimizing website content, LinkedIn strategy, and targeted advertising. Played a pivotal role in expanding FTC’s presence in new markets, driving business growth and customer adoption. Established clear, safety-first messaging that aligns with industry standards and compliance needs. Strengthened FTC’s industry presence through strategic partnerships and professional affiliations.
EDUCATION
Rushey Mead Secondary School
GSSE, GCSE
De Montfort University
Bachelor of Arts - BA (Hons), Business Administration
De Montfort University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT MICHAEL CONNOR
Marketing Director at FTC Safety Solutions with two decades of experience scaling an industrial safety business from start-up to an established market presence.My background spans sales, key account management, and product development, giving me a practical understanding of how safety technology is specified, implemented, and adopted in real operational environments. I now work at a strategic level alongside the Director to shape commercial direction, product positioning, and long-term growth.I remain closely involved in site assessments, solution design, and customer engagement, ensuring our strategy is grounded in operational reality rather than theory. My work spans logistics, automotive, and food & beverage, where risk reduction, compliance, and operational efficiency must coexist.
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