Michael Cleveland

SVP New Products & Innovation @Brown & Brown Absence Services Group

Scottsdale, AZ, US

Leads innovation efforts by identification of market opportunities, understanding strategic and technological trends, and guiding the development of disruptive market solutions and products from inception to market introduction.• Leverage deep subject matter expertise in the absence & disability markets to identify opportunities and risks• Design and develop new products and services that meet evolving and dynamic customer needs across distribution channels• Oversee the development and management of near-term and long-term (multi-year) product roadmaps, as well as their underlying visions, strategies, and business cases• Oversee the assessment and gathering of market feedback and continuous product improvement efforts through comprehensive market research to understand market trends, strategic undercurrents, technical advances, and potential market disruption opportunities• Partner with market-facing roles to ensure the voice of the customer influences product development strategies• Support market-facing roles and Marketing in the preparation and execution of go-to-market strategies, including product launch and marketing activities• Assess and identify technology capabilities that address key market opportunities within the context of innovation• Oversee the entire product lifecycle, from inception and development to market introduction and growth• Collaborate closely with other internal partners to orchestrate the end-to-end development and launch of disruptive products• As a member of senior leadership, contribute to overall business strategies that support revenue generation, operational effectiveness, and talent management