Michael Caffee
Senior Performance Marketing Manager @MindDoc
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WORK HISTORY
Senior Performance Marketing Manager @MindDoc
Berlin, DE
As Senior Performance Marketing Manager at MindDoc, I lead mobile user acquisition for a digital mental health app across Google Ads, Meta Ads, and Apple Search Ads. I also own iOS and Android ASO, using creative and metadata testing to strengthen app store visibility and conversion. Working closely with product, data, and clinical experts, I translate user and revenue insights into campaigns and messaging that support sustainable, mission‑aligned growth.
EDUCATION
University of Pittsburgh at Greensburg
Pre-Business
University of Pittsburgh
Bachelor of Science in Business Administration, International Business
SKILLS
ABOUT MICHAEL CAFFEE
I build and optimize acquisition engines across paid search, social, and app stores, and I like treating every channel as a place to learn about user motivation and product‑market fit.
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