Michael Bregulla
Managing Director (Geschäftsführer) @Knistr
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WORK HISTORY
Managing Director (Geschäftsführer) @Knistr
Hamburg, DE
KNISTR is a leading European Loyalty company that generates, processes and harnesses data for personalised and individualised offers. We help decision-makers to understand their customers better and to generate decisive competitive advantages. As a full-service provider, KNISTR covers all disciplines for a high-tech marketing infrastructure, supporting i.e. B2C, B2B and B2E reward and gift card programs. The IMS customer list includes brands such as REWE, toom DIY stores, s.Oliver, Douglas, Rossmann, A.T.U and ARAL.
EDUCATION
IHK Hamburg
Industriekaufmann, Industrial Merchant
Wirtschaftsakademie Schleswig-Holstein
WI Asst. (BA), Wirtschaftsingenieurwesen
Fachhochschule Nordakademie Elmshorn
MBA, International Marketing
Fachhochschule Nordakademie Elmshorn
Dipl. WI (FH), Wirtschaftsingenieurwesen
ABOUT MICHAEL BREGULLA
Expert in customer centric marketing solutions in B2C environment, particularly CRM and Loyalty approaches. Our company KNISTR, based in Hamburg, offers a broad range of solutions. Get in touch with us!I am an experienced C-level generalist with strong strategic and operational marketing focus. Background in sales, business development and consultancy roles. Global player with broad understanding in retail, loyalty and financial services. Commercially minded leader who engages multiple stakeholder groups effectively to secure a common strategic vision. Able to deliver growth and profitability results in a complex international environment through strong coaching and influencing skills and expertise. You will meet a strong networker with a broad range of marketing background, being able to understand client needs, business models and marketplace dynamics quickly. Comfortable in new venture environment. Further experience as internal trainer in sales and marketing field (\"Sales Excellence\",\"Customer Centric Strategy Development\") and lecturer at business school.Core fields: loyalty, payment, co-branded credit cards (CBCC), private label cards (PLCC), gift cards, prepaid cards, CRM.
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