Michael Bowerman
Product Marketing Manager @Performers College
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WORK HISTORY
Product Marketing Manager @Performers College
Manchester, GB
I am responsible for leading student recruitment marketing, external communications, social media strategy, and website content management for the Performing Arts faculty. My role involves developing and implementing comprehensive marketing and communications strategies aligned with institutional objectives, ensuring our approach is responsive and innovative within the creative industries education sector. I manage the faculty\'s brand, overseeing adherence to brand guidelines across all stakeholders and partners.Working closely with various departments, I lead the creation and implementation of our website content and social media strategy, maximising opportunities across different platforms. I oversee the production of all external publications, ensuring editorial accuracy and quality across print materials. Additionally, I develop and execute integrated advertising campaigns, conducting ongoing performance analysis to inform future activities. I am responsible for managing the Performing Arts marketing budget, ensuring maximum ROI, and supervising a Senior Marketing Officer. My role also involves collaborating with stakeholders to provide specialist marketing expertise in developing effective materials to drive engagement, applications, and enrolments for Performing Arts courses.
EDUCATION
Blackpool and The Fylde College
First Steps in Photoshop and Digital Imaging
Cardinal Newman College Preston
A/S, Business Studies and Accounting
University of Lancashire
Bachelor’s Degree, Business Studies
University of Lancashire
Master's degree, Sports Business Marketing
Preston College
University Certificate in, Event Management
Broughton High School, Preston
7 GCSEs including Mathematics and English; GNVQ in Business Studies
SKILLS
ABOUT MICHAEL BOWERMAN
A highly motivated Marketing Professional with over 12 years of experience across Food & Drink, Nutraceutical, and Higher Education sectors. Proven track record of increasing student enrolment and driving sales growth through strategic digital marketing, brand management, and targeted recruitment campaigns. Demonstrated success in developing and implementing comprehensive marketing strategies that have consistently delivered measurable increases in student numbers and revenue generation.Skilled in managing multi-channel campaigns that engage diverse stakeholder groups whilst driving conversions and business growth. Expertise in project management, budget oversight, and team leadership, with a proven ability to deliver innovative marketing solutions that exceed enrolment targets in fast-paced environments. Adept at leveraging analytical insights to inform strategic decision-making and optimise campaign performance for maximum ROI.Excellent communication abilities with a talent for creating compelling content across various platforms that converts prospects into students and drives business results. Consistently recognised for delivering marketing initiatives that directly contribute to organisational growth and student recruitment success.
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