Michael Baird
Store Leader @Virgin Media O2
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WORK HISTORY
Store Leader @Virgin Media O2
Craigavon, GB
EDUCATION
Ulster University
Level 4 Certificate, Counselling Studies
Arts University Bournemouth
Foundation degree, Musical Theatre
Southern Regional College
BTEC Extended Diploma Level 3, Performing Arts; Acting
ABOUT MICHAEL BAIRD
I lead with energy, ambition, and a people-first mindset. As Category 1 Store Leader for Virgin Media O2, I manage the highest footfall store in Northern Ireland, driving performance through my incredible team of 15 and supporting wider business goals across the region by working closely with the regional leader as part of the SLT. With a proven track record in retail leadership, I specialise in building high-performing teams, delivering results under pressure, and creating environments where people feel empowered to succeed.Career highlights I’m proud of: Invited Panellist at London Retail Week 2021, sharing insights on how businesses can unlock success by investing in their people Winner of Proud of My Store (New Look 2021), recognising exceptional people in my team and their excellent customer service. Awarded North Zone Store Leader of the Year 2025 (VMo2) celebrating performance, people development, and operational excellenceI believe great leadership is about developing others, driving results, and creating a culture that people want to be part of.
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