Michael Z.
Lead Designer @Yourtable
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WORK HISTORY
Lead Designer @Yourtable
Toronto, ON, CA
Led and executed the design process for various stages of the product. Collaborated internally and externally to discover product pain points and opportunities, establish objectives and explore potential solutions by leveraging a human-centred design approach. Delivered design documentation for all stages of the design cycle, user flows, wireframes, mood board, and visuals as well as a style guide and product specifications for development handoff- Conceptualized and executed branding strategies for app and web platforms, resulting in a 20% increase in user engagement and a 15% decrease in bounce rate- Managed a team of 3 designers to create visually stunning materials for speed dating events, leading to a 30% increase in event attendance and positive feedback from attendees- Collaborated with developers to ensure seamless integration of design elements into the app, resulting in a user-friendly interface that increased user satisfaction by 25%- Enhanced user experience for iOS and Android users through comprehensive research interviews, gathering valuable insights to inform iterative design improvements, resulting in a 15% increase in user satisfaction and a 10% rise in app retention rates across both platforms- Conducted in-depth research interviews with a diverse range of users, employing user personas and journey mapping techniques to identify pain points and preferences, informing strategic design decisions that led to a 20% reduction in app abandonment and a 25% increase in user engagement- Overcame technical obstacles and conflicts by fostering open communication and collaboration between design and development teams, implementing agile methodologies to address challenges promptly, resulting in the successful resolution of issues and the timely delivery of app updates that garnered positive feedback from users on both iOS and Android devices.
EDUCATION
George Brown Polytechnic
Advanced Diploma, Graphic Design
ABOUT MICHAEL Z.
As a designer, I am deeply passionate about creating intuitive and user-friendly digital experiences that solve real problems and make a positive impact on people\'s lives. I have a strong background in graphic design and have worked on a diverse range of projects for both startups and established companies.Throughout my career, I have always approached my work with a user-centred mindset, putting the needs and goals of the users at the forefront of my designs. I have experience designing for both web and mobile platforms, and I understand the unique considerations that come with each. My design process is collaborative and iterative, involving close collaboration with cross-functional teams and regular testing and feedback from real users.In addition to my technical skills, I bring a creative and analytical approach to my work, always striving for a balance between form and function. I believe that design has the power to make a positive impact on people\'s lives, and I am committed to creating designs that are not only visually appealing but also accessible and inclusive for all users.
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