Micayla Robertson

Marketing Consultant @Entertainment Industry College Outreach Program Eicop

Los Angeles, CA, US

As the Marketing consult at EICOP, I lead the organization’s branding and communications strategy with a mission-driven focus on advancing diversity, equity, and access across the entertainment, media, and tech industries. I oversee and execute all aspects of our marketing initiatives—from strategic brand development to day-to-day digital content management—ensuring our voice remains impactful, inclusive, and aligned with our mission to empower the next generation of diverse industry leaders.Key Responsibilities:Marketing & Strategy- Lead social media content creation, engagement, and campaign execution across platforms- Develop marketing strategies for major initiatives, including the Fall Tour and fundraising campaigns- Design and edit digital ad campaigns, marketing toolkits, and promotional materials- Draft press releases, newsletters, and copy for internal and external communications.Content Development- Produce, edit, and publish podcast episodes, including companion articles- Create partner and donor-facing assets such as thank-you emails, recap decks, and event highlight reels- Manage multimedia projects including video transfers, editing, and photo curation.Events & Partnerships- Support In-person and virtual event planning and execution with graphics, marketing assets, and partner outreach- Coordinate with internal departments on presentations, decks, and student/partner interviews- Assist with intern onboarding, training, and landing page updates.Development & Operations- Collaborate on fundraising strategy, donor engagement, and investment materials- Contribute to organizational planning through deep dives, SOP transitions, and development sessions- Provide website management, training, and ongoing content updates to ensure brand consistency- Support executive communications, including speech writing, presentation decks and one-sheets.

Michigan State University

Bachelor of Arts (B.A.)