Micaela Marcon
Group Maketing Communication Manager @Candy Hoover Group
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WORK HISTORY
Group Maketing Communication Manager @Candy Hoover Group
Brugherio, IT
EDUCATION
Liceo Linguistico Internazionale - Milano
IULM, Marketing
IULM University
1998, Marketing and Communication
ABOUT MICAELA MARCON
Enthusiastic and fiery, with a profound experience in both local marketing for the Italian business and strategic marketing at global level. Problem solver with a good to-do attitude Strong leadership skills to effectively manage and motivate the team thus ensuring good teamwork to achieve high levels of performance and exceed targets, having a great capacity to motivate others. Accountable, resilient, and able to work under pressure Excellent project management/organizational skills and the ability to successfully manage multiple initiatives at once A team player with a strong understanding of how events metrics and the impact on the lead funnel Good communication abilities in presenting project to various stakeholders Profound ability to understand consumer’s needs, enabling to successfully define brand destination and the correct marketing levers to drive the consumer decision journey. Always investigating the most important and innovative tools to reach consumers at the moments that most influence their decisions. Global markets coordination and cross-functional Project Management. People Management: 8 direct report, 3 indirect report Passionate, eclectic and flexible, lifestyle lover, always exploring innovation, new trends and solutions. Flexibility to travel nationally/internationally
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