Mia K. West
Senior Marketing Programs Manager @Golfforever
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WORK HISTORY
Senior Marketing Programs Manager @Golfforever
GolfForever is a premium digital fitness and equipment brand built to help golfers improve mobility, strength, and performance. As Senior Marketing Project Manager, I lead integrated brand and content initiatives across ambassador, affiliate, influencer, email, retail, and partnership marketing, ensuring execution aligns with strategic business goals and brand positioning.I work closely with executive leadership and performance marketing leads to shape campaign strategy and translate goals into compelling, multi-channel activations. From building revenue-driving programs to managing high-profile partnerships with the PGA TOUR and athletes like Scottie Scheffler, I bring structure and momentum to every initiative.I also oversee agency relationships (PR, affiliate, and creative), elevate cross-functional planning and process, and ensure brand consistency across product launches, content deliverables, retail displays, and flagship events like the PGA Show.Known for balancing strategic thinking with hands-on leadership, I focus on clarity, collaboration, and execution that drives meaningful impact.
EDUCATION
San Diego State University
Bachelor's degree
ABOUT MIA K. WEST
I’m a senior marketing and GTM programs leader who thrives at the intersection of…
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