Matteo G.
Consultant on Ai Strategy, Digital Transformation & Ict Management @Digital Kaizen
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WORK HISTORY
Consultant on Ai Strategy, Digital Transformation & Ict Management @Digital Kaizen
TL;DR**I’m an independent AI consultant who drives technology projects end-to-end, from strategy and architecture to implementation and data analysis. Combining strong project management and technical expertise, I serve as the primary client contact, ensuring projects are on time, on budget, and aligned with business goals.**Expanded Version**I help organisations harness technology to achieve clarity, efficiency, and measurable growth. My work sits at the intersection of AI integration, digital transformation and MarTech strategy, turning complex challenges into scalable, results-driven solutions.With a strong technical foundation and years of strategic experience, I’ve learned that transformation is never just about technology - it’s about people, communication, and alignment. Whether supporting a fast-growing business or a large enterprise, I ensure every project combines strategic rigour, commercial focus and clear SMART objectives.As an independent consultant, I offer flexible availability, from short-term and ad-hoc projects to full-scale leadership, remote or on-site. My expertise spans digital platforms, e-commerce, and MarTech ecosystems, with a hands-on approach to delivery and performance.I lead the development and optimisation of websites and e-commerce platforms, ensuring security, speed, and impact. I plan and run SEO, SEM, and GEO campaigns, refine creative direction, and analyse CTAs and KPIs to drive engagement and ROI.On the data and technology side, I manage ERP, CRM, and ABM systems, including Microsoft Dynamics/BC365, HubSpot, and Salesforce (and others) and oversee automation, integration, and analytics using Marketo, Act-On, Tableau and Microsoft BI.As a project manager, I act as the main client contact and coordinate cross-functional teams, from developers to executives and leadership. My focus is to deliver digital solutions that ensure every project provides tangible value, is sustainable, scalable and achieves defined OKRs.
EDUCATION
Saïd Business School, University of Oxford
Oxford Artificial Intelligence Programme, Artificial Intelligence
Saïd Business School, University of Oxford
Blockchain Strategy Programme, Blockchain
Università Cattolica del Sacro Cuore
Business Administration and Management, General
Istituto Gonzaga
Liceo Scientifico
SKILLS
ABOUT MATTEO G.
I am an FCIM Digital Marketing Strategist and AI Consultant with over two decades of experience driving AI-first Digital Transformation and scalable growth across MarTech, AdTech, and ICT services. My expertise combines deep technical knowledge with strategic leadership, ensuring projects achieve measurable goals and commercial focus.My primary focus is AI Strategy and Implementation, helping organizations transition to an AI-first model for measurable clarity and efficiency. I specialize in conceptualizing, executing, and managing complex digital change, from initial architecture planning to data-driven delivery. This is built on a foundation of Agile/PRINCE2 Project Management and strict GDPR compliance.Throughout my career, I\'ve managed over 200 digital projects, maintaining a commitment to continuous improvement (Kaizen Enthusiast) and digital security. I empower SMBs and start-ups to innovate and thrive.If you require versatile, results-driven collaboration in AI strategy, digital transformation, or advanced MarTech, I welcome the chance to connect.Certificate.meI hold distinguished accolades, including FCIM status and industry-standard PRINCE2 and ITIL Foundation certifications. My advanced training includes the Oxford Artificial Intelligence Programme and the Blockchain Strategy Programme (Saïd Business School), alongside the Certified AI Professional (CAITL & CAIP), Google Cloud Digital Leader, and CertNexus GenAIBIZ certifications. I also maintain the PMI Membership and Microsoft Certified Professional (MCP) status and hold certificates in Data Analysis (TQUK L3) and Digital Marketing (TQUK L2).I am certified by HubSpot (CRM, Social Media, Inbound Marketing) and proficient with Google Ads and Adobe products.Keyword.meAI Strategy • AI-Driven Business Transformation • Generative AI • MarTech Stack Optimization • Digital Transformation • Account-Based Marketing (ABM & ABX) • Business Intelligence (BI) • AI-Driven Data Insights • Big Data Analysis • Data Visualization (Tableau/Power BI) • Performance Marketing • Predictive Analytics • ICT Management • Project Management (PRINCE2/Agile/Scrum/Kanban) • GDPR Compliance & Data Privacy • ICT Security • Identity & Access Management • Hybrid Cloud/SaaS • Enterprise Resource Planning (ERP) • Core Digital Marketing: Web/SEO/SEM/PPC • Content/UX/CX Strategy • CRM • Marketing Automation.
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