Metrifa W.
Senior Demand Generation & Integrated Campaigns Manager @Worldly
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WORK HISTORY
Senior Demand Generation & Integrated Campaigns Manager @Worldly
Lead qualified demand through targeted yet bold marketing programs that fuel Worldly\'s sales pipeline and drive ambitious revenue goals.
EDUCATION
Florida Atlantic University
Master of Business Administration (M.B.A.), Marketing/ International Business
University of South Florida
Bachelor of Arts, Marketing/ Accounting
SKILLS
ABOUT METRIFA W.
With over 13 years of experience driving growth through digital marketing, I bring a winning combination of strategic vision and operational excellence. I\'ve led global cross-functional teams in developing and executing integrated marketing strategies—across digital, inbound, and paid media channels. I have a track record in building scalable demand generation engines and surfacing actionable insights in fast-paced environments—aligning GTM strategy to accelerate sustainable, long-term revenue growth.Expertise includes- B2B SaaS- Demand generation- Executive communications - Go-to-market strategy & planning- Global campaigns (AMER, APAC, EMEA, LATAM)- Marketing analytics - Marketing & Sales alignment (ABM/ABX)- Performance marketing- Team leadership
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