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Meredith Battin Shumard

National Football League (Nfl) @National Football League (NFL)

Los Angeles, CA, US
MOBILE NUMBERS
+16•••••••48

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WORK HISTORY

Present

National Football League (Nfl) @National Football League (NFL)

EDUCATION

N/A

UCLA Anderson School of Management

MBA, Marketing

N/A

University of Michigan

BBA, Business

SKILLS

AnalyticsInteractive MarketingSalesOnline AdvertisingMedia BuyingMobile MarketingManagementSocial MediaSports MarketingMarketingOnline MarketingSocial Media MarketingStrategic PartnershipsDigital StrategyDigital MediaBrand ManagementMarketing StrategySponsorshipEmail MarketingDigital MarketingRelationship MarketingAdvertisingBrand DevelopmentWeb AnalyticsIntegrated MarketingNew Media

ABOUT MEREDITH BATTIN SHUMARD

I am a versatile and results-driven professional with substantial experience leading all facets of media strategy development and deployment, integrated marketing and sales platform development, digital content production and distribution, business transformation, and key account management for a blue chip organization while ensuring consistent attainment of complex objectives and double-digit revenue growth with unrivaled success. I have demonstrated a history of aiding companies in finding their potential, creating robust strategies, increasing brand awareness, adapting market changes, and analyzing key market trends and metrics to generate optimal ROI. I am adept at leading several facets of digital content and monetization by developing custom-branded campaigns and optimizing content distribution to aid in various partnership and syndication deals. I have proven ability to collaborate with executive leadership, whilst identifying, planning, developing, and implementing strategic initiatives supporting the future vision/needs of the business.• I am a consummate leader; excel at anticipating, identifying, and capitalizing market/industry trends to develop sustainable/profitable businesses and gain a competitive advantage. • I am an articulate and refined communicator; an expert at leveraging interpersonal communication skills to build and strengthen industry partnerships.• I am instrumental in developing and deploying a strategy to promote an audience-based approach to content development. • I have an outstanding track record of introducing actionable strategies and plans that deliver exponential growth in driving business results. • I am recognized as a dynamic and visionary marketer; skilled in encouraging creativity and innovation, building high-performing teams, and fostering collaborations across functional areas.I am a transformational leader who is driven by challenges, undeterred by obstacles, and committed to furthering standards of excellence. While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved. Please feel free to contact me at m••••••••@hotmail.com with any thoughts, comments, or questions about my work.

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