Meredith Newman
Director, Marketing and Customer Experience @MPI | Magnetic Products, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Director, Marketing and Customer Experience @MPI | Magnetic Products, Inc.
Highland, MI, US
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
Denison University
Bachelor of Arts (B.A.), ENGLW
SKILLS
ABOUT MEREDITH NEWMAN
B2B & B2C career marketing & business strategist driven by KPIs to gain ROI through targeted & personalized content, data governance & analytics, & scalable digital optimization who believes successful sales and marketing starts with a customer-first mindset to deliver the right experience, to the right customer, at the right time. Experience in public and private sectors, fortune 500s & start-ups in U.S. & global markets. Knowledgeable across every aspect of the Marcom business function, including strategic planning in manufacturing, SaaS, eCommerce, high-tech capital equipment, & consumables. Confident and tested with Modern Marketing Stack, Agile\\SCRUM Processes, Machine Learning & Azure DevOps processes. Data Driven: KPI/Metric Development & Accountability & Digital Management/Data Analytics. Expert in Demand Generation: Confident and tested in growth strategies, data analysis, KPI Reports, SEO, B2C & B2B marketing while garnering positive employee engagement and fostering measurable, sustainable programs. 18+ years experience in overseeing Marketing & Businesses Operations: People, Product & Process Management, Product Marketing, Technical Marketing, Content Management, & Data Governance. Omnichannel Support, SOP Development, Tradeshow Management, Vendor/Agency Management, Voice of Customer, Creative & Technical Writing, 4P Pricing Strategy, SEO Best Practices, Conversion Rate Optimization, Social Media Management, CRM Process & Management, A/B Testing, Email Marketing, Lead Validation Process, Customer Buying Cycle, Full-Funnel Selling, Customer Journey Expertise, Video Direction, UX Design, Public Relations, Conflict Management, Data Analytics & Visualization, Consumer Behavior Insights, Client Relationship Management, Pipeline Management, Strategic Accounts Selling & Management, Employee Growth & Development, Budget Management, Financial Analysis. My highest priority is ensuring profitable company growth through optimizing global marketing/sales practices/processes while respecting and developing local market conditions and needs. MARCOM KPIs I believe are essential: LEADS: Marketing Qualified Leads, Sales Qualified Leads, conversions: Leads to Customer, Leads/MQL to SQL, visitors to leads, CHURN: customer retention v. churn, Product-Market Fit with the target audience,# of customers churned as % of all paying customers, COST: Cost per Lead per channel, Monthly Recurring Revenue, Average Revenue Per User, Average Revenue per Customer/Account; Life Time Value - dividing ARPU by Churn rate, Customer Acquisition Cost, Cost-to-Service.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.