Meredith K.
Communications Manager @Central West Specialized Developmental Services
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WORK HISTORY
Communications Manager @Central West Specialized Developmental Services
EDUCATION
University at Buffalo
Bachelor of Arts (B.A.), Speech Communication and Rhetoric
ABOUT MEREDITH K.
Communications & Marketing leader with 10+ years of commensurate experience in growth, lead generation, campaign development, and organizational change for strategic tech companies that focus on market expansion and improving relationships with target audiencesSubject matter expert in all things content strategy and brand identities, while building onboarding programs to increase external stakeholders\' adoption in order to gain funding for content, marketing, and sales tool integrationTools- Mighty Network- Shopify- Thinkific- HubSpot- Mailchimp- WordPress- Squarespace- Wix- HTML- Sugar- Dynamics- Salesforce- Constant ContactAreas of Expertise: Budget Forecasting Succession Planning Digital Innovation (AI) Mergers & Acquisitions Global Employer BrandingNotable Impacts- Impeccable cost reduction and evaluation techniques with the ability to pinpoint unseen flaws in previous market plans and suggest pivotal improvements to content campaigns and program funding - Extensive organization talents that assist in communicating and deploying project status updates to investors and external stakeholders for C-Suite teams and their need for strategic decision-makingLeadership Achievements:• Ability to constantly learn content management techniques to improve marketing partnerships• Brilliant cross-team communicator that relays sales developments to key leaders/stakeholders• Capable of managing corporate presentations and CRM information to define insights for projectsCore Competencies- Corporate Public Relations- Stakeholder Collaboration- Mergers & Acquisitions- Content Roadmapping- Strategic Leadership- Board GovernanceMy competitive communications and marketing methods aren’t just about tactics—they’re about strategy, connection, and clarity. I craft compelling brand narratives, build engagement through storytelling, and develop frameworks that make the complexities feel simple yet unique and effective.I approach every challenge with a comprehensive, big-picture, visionary mindset.Together, I lead executive teams to thrive by breaking down layered concepts into messages that resonate from high-level strategy to execution Marketing & Comms Strategy – Building roadmaps, frameworks & messaging that drive impact Storytelling & Brand Positioning – Crafting narratives that connect & differentiate Simplifying Complexity – Translating big ideas into clear, accessible communication Engagement & Connection – Creating marketing that informs, inspires, and moves people
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