Mercedes Barnes
Senior Director, Social Media Strategy @Quimby Digital
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WORK HISTORY
Senior Director, Social Media Strategy @Quimby Digital
I lead social and content strategy across a portfolio of consumer brands, with a particular focus on parenting, family, and women’s health. I work closely with brand teams and strategists to turn audience insights, internet culture, and performance data into platform-native campaigns that people actually want to engage with.A big part of my role is connecting the dots between brand storytelling and what works on social — shaping campaign ideas, guiding UGC and influencer strategy, and helping teams translate big strategic thinking into creative that performs.
EDUCATION
Western University
Bachelor of Arts (BA), Psychology & Philosophy
Centennial College School of Business
Post-Graduate Certificate, Digital Engagement Strategy
ABOUT MERCEDES BARNES
Yes, my name is Mercedes. Like the car. I live and breathe social media. Not just the “post and pray” kind, but the kind that stops the scroll, sparks conversations, and actually converts. I turn brands into personalities, content into community, and ideas into impact.I’ve worked with brands like Cerebelly, SimplyProtein, Hiya, Equinox Payments, Balzac\'s Coffee Roasters, Dingle Dangle Baby, Impact Kitchen, Crawford Street Skin Care, and Good Leaf Farms, helping them craft standout social strategies, build engaged audiences, and drive real results.But I didn’t just wake up one day as a social media strategist—I built this career from the ground up.I started in the fitness space, growing my own Instagram from 0 to 20K on Instagram in a year and launching the viral #LetsGetReal campaign (2.7M+ impressions). From there, I founded Creo Co, where I helped emerging brands scale through social media. Fast forward, and I’ve led strategy for multiple brands, driving audience growth, engagement, and revenue along the way.Right now, I lead social media strategy, content ideation, and audience growth for brands that want to stand out—not just blend in. I work with a team of copywriters and creatives, executing high-impact campaigns across multiple platforms.So, if you’re tired of cookie-cutter content and want strategy that actually moves the needle… you know where to find me.
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