Arturo Méndez
Creative Director @Blink Creative Agency
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WORK HISTORY
Creative Director @Blink Creative Agency
Vancouver, BC, CA
Oversaw and executed a wide range of creative work: brand development and creative strategy, integrated campaigns, social activations, and content development. Led creative production for a national OOH campaign for Ocean\'s, achieving 26.1 million impressions, a 7260% increase in video views, and 129+ clicks, and increasing its market share by 4% in the Tuna Salad category and 3% in the Tuna Snack category. Hired, led, and mentored a multidisciplinary team of creatives, including in-house and outsourced talent in different time zones. Developed and produced digital campaigns for Ocean Brands with 200+ content pieces yearly, boosting social media engagement for Ocean’s (+230%), Gold Seal (+76%), and Authentica (+117%). Overall, website traffic grew by 99% across brands.
EDUCATION
Mexican Institute of Cinematography (IMCINE) Sonora Institute of Cultura (ISC)
Certified in Film Art Direction, Film / Art Direction / Cinema studies
Sonora Institute fo Technology
Workshop in Script writing
Guanajuato International Film Festival (GIFF)
Documentary Film incubator program
Storyboard Workshop (with Jay Clarke - hosted by VIFF)
Isle of Dogs Storyboard Workshop (hosted by VIFF), Storyboarding
Acsenda School of Management
Bachelor of Business and Marketing Management, Business, Management, Marketing, and Related Support Services
Institute of Technology of Sonora
Bachelor's degree in Graphic Design, Digital Communication and Media/Multimedia
Mexican Institute of Cinematography (IMCINE) National commission of culture and the arts (CONACULTA)
Certified in Documentary projects development, Film/Video Documentary Cinematography
Ambulante Documentary Film Festival
Certified in Production & Direction on documentary films, Film/Cinema/Video Studies
Vancouver Film School
Animation Career Camp Certification, Animation Cut-Out in Harmony
Mexican Institute of Cinematography (IMCINE) Sonora Institute of Cultura (ISC)
Certified in Film Executive production
House of Culture and Seven Films
Workshop in Film direction
Association of filmmakers from Sonora (CISON)
Workshop in Film Direction and Film Production
SKILLS
ABOUT ARTURO MÉNDEZ
I\'m a Creative Artist and Storyteller based in Vancouver. I help brands grow by crafting stories that truly matter.Originally from Latin America and internationally experienced, I currently lead teams as both a Creative Director and Art Director, envisioning ideas and concepting creative projects that engage with the right people for a variety of brands in multiple countries.My background is a blend of artistry and strategy by combining multiple skills and mediums, such as graphic/motion design, illustration, photo/videography, filmmaking, and scriptwriting.
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