Mel Whiteley
Marketing and Partnerships Lead @Powdr
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WORK HISTORY
Marketing and Partnerships Lead @Powdr
EDUCATION
The Fearless academy
Level 3 diploma, Digital Marketing
The University of Salford
Business and Management, Business Administration and Management, General
ABOUT MEL WHITELEY
I build marketing engines that generate pipeline, not just noise.At Powdr, I lead marketing across brand, content, SEO, and demand generation focused on connecting the right businesses with a platform that genuinely changes how their finance function works. It\'s a product I believe in, which makes the work easier to do well.My background spans B2B and B2C, but I\'m most at home in B2B where the sales cycles are longer, the buyers are smart, and the marketing has to earn its place at every stage of the funnel. I design multi-channel campaigns that bring together email, social, SEO, events, and content always with a clear line back to commercial impact.What drives me is the moment a campaign connects. When the right message reaches the right person at the right time and turns into a real conversation, a real relationship, a real result. That\'s what I\'m building towards every day.
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