Melissa Fach
Lead Seo Content Manager Kelley Blue Book & Autotrader (Cox Automotive) @Cox Automotive Inc.
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WORK HISTORY
Lead Seo Content Manager Kelley Blue Book & Autotrader (Cox Automotive) @Cox Automotive Inc.
Sr. SEO Content Manager - February 2021- January 2022 - Sr. SEO Analyst - March 2019-January 2021 • Perform organic audience acquisition efforts for KBB.com and Autotrader.com. • SEO research and competitive analysis. • Content strategy. • Educate teams on SEO best practices for content research, creation, and publication. • Collaborate with cross-functional teams on ideation and present data that gives direction for prioritization of work. • Research and prepare competitive research data to aid in the creation of successful content strategies that drive value. • Analyze Google, algorithm changes, and SERP changes, daily. • Live and swim in data, and pull out the key pieces that will help the company win. • Serve as a resource for any team member that needs it.
SKILLS
ABOUT MELISSA FACH
Experienced SEO that specializes in content strategy and optimization. Additional skills…
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