Melissa Rohr
Creative Marketing Production Manager @Hallmark Cards
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WORK HISTORY
Creative Marketing Production Manager @Hallmark Cards
Kansas City, MO, US
Direct a team of production designers in delivering creative assets and projects within the in-house Marketing department. Own the production process from inception through delivery, overseeing quality and integrity of all marketing collateral. Part of the leadership team involved in forecasting, planning, and talent development for a 45-person agency. Produce marketing assets for corporate, locally owned Hallmark stores, and national distributors (Walgreens, CVS, Walmart), as well as non-Hallmark events. Work closely with creative leadership to ensure consistency across brand marketing channels.Implemented production processes and strategies to drive efficiency and cost savings – including redesign of the internal content studio, unified processes for file sharing and vendor management, and design of a remote work structure to maintain continuity.
SKILLS
ABOUT MELISSA ROHR
As a Creative Marketing Production Manager at Hallmark Cards, I lead a team of designers in delivering creative assets and projects for various marketing channels. I have over 20 years of experience in creative services management, working with both internal and external clients and partners.I am passionate about ensuring quality and consistency across all marketing collateral, from corporate to local store level. I also implement production processes and strategies to drive efficiency and cost savings, leveraging my expertise in Adobe Creative Cloud, Figma, asset management, and vendor management. My mission is to support the creative vision and brand identity of Hallmark Cards, while meeting the needs and expectations of our customers and stakeholders.
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