Melissa Rasera
Senior Consultant @Haze Shift
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WORK HISTORY
Senior Consultant @Haze Shift
BR
As a specialist in Creativity, I collaborate with companies to enhance their business strategies driven by innovation through creative constraints, helping organizations unlock new opportunities through structured problem-solving.
EDUCATION
Estácio
Accounting
Esc. Escola de Escrita
Certificate, Creative Writing
ISAE
Master of Business Administration (MBA), Strategic Management
Pontifícia Universidade Católica do Paraná
Post Graduation, Management
Universidade Federal do Paraná
Bachelor, Tourism
University Canada West
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT MELISSA RASERA
With 25 years of experience leading service excellence and stakeholder engagement across global, multicultural environments, I specialize in raising service standards, improving operational efficiency, and cultivating meaningful relationships that span sectors and cultures. My approach is rooted in trust, driven by curiosity and creativity, and guided by a deep commitment to community.Throughout my career, I have built long-term partnerships, navigated complex challenges, and aligned diverse interests to move organizations forward. I’ve led transformative initiatives that scaled operations, enhanced customer satisfaction, and delivered sustainable growth through data-informed strategy and inclusive collaboration.I am especially passionate about the concept of Creative Constraints, i.e, that limitations can spark innovation. Over the past five years, I have studied this concept and collaborated with organizations across various industries to explore how boundaries can unlock bold and unexpected solutions. In my view, every box is like a Tardis: bigger on the inside!Let’s connect if you are interested in shaping exceptional experiences, bridging cultures, and driving purposeful impact through creativity.
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