Melissa Archibald
Marketing Content and Events Manager @Skyline Products, Inc.
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WORK HISTORY
Marketing Content and Events Manager @Skyline Products, Inc.
Colorado Springs, CO, US
Manage the marketing efforts for three divisions: transportation, fuel price signs and SaaS fuel pricing software- Develop and execute integrated product marketing campaigns across email, web, social media, and earned media placements for sign and software divisions- Strategize integrated communication campaigns for email, web, social, and PR/earned media placements- Create customer segmentation strategies and targeted messaging that drive product engagement and perform above industry benchmarks- Lead outside agencies/vendors to execute a variety of projects like trade show booth design, promotional print and softgoods, website administration, event planning, logistics, etc- Collaborate with product and sales teams to ensure alignment on launch goals, positioning, and enablement- Translate technical product capabilities into compelling value propositions for business owner audience- Create and manage content strategy across multiple channels, supervising Graphic Designer- Lead exhibition strategy for three product divisions at 30+ industry trade shows annually (tabletop to 800 sq.ft.)- Plan and execute annual customer software workshop including branding, promotional campaigns, registration management, and educational programming for product training and community building
EDUCATION
Utah State University
Bachelor's Degree, Marketing
SKILLS
ABOUT MELISSA ARCHIBALD
Product Marketing and Communications leader with 20+ years driving go-to-market strategies, product launches, and sales enablement for B2B brands and software platforms. Expert in translating complex product capabilities into compelling narratives that resonate with business owners and drive engagement. Proven track record developing data-driven messaging frameworks, leading cross-functional teams, and executing integrated campaigns that consistently exceed industry benchmarks. Deep experience in the wellness and fitness industry, with a passion for building products and experiences that empower.
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