Melissa Williams
Sr Director, Media @CIBC
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Oct 2013 — Present
Sr Director, Media @CIBC
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Toronto, ON, CA
Lead media strategy, planning & channel investments within CIBC marketing. Strong focus on measuring media performance & evolving media investment strategy based on impact to business outcomes.
EDUCATION
1995 — 1999
University of Guelph
B. Comm, Marketing
SKILLS
Strategic ThinkingAdvertisingDigital Communication StrategyCreativityTarget AudienceStrategic PlanningIntegrated MarketingNew MediaCross-Functional Team LeadershipIntegrationMarketing StrategyCost PlanningAccount ManagementNew Business DevelopmentClient DevelopmentConsumer BehaviourSocial Media MarketingDigital MediaConnections PlanningTarget IdentificationManagementTeam BuildingMediaMarketing ResearchTechnologyConsumer MarketingOnline AdvertisingMarketingMedia BuyingDigital MarketingNegotiationCommunicationMedia PlanningPitch Work
ABOUT MELISSA WILLIAMS
Leading teams, driving media investment decisions, communications strategy, media research and performance measurement.
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